Finalist 03 · Strategy and Operations · 5 hours in the workspace
Should Northfield Foods acquire GreenCrate, a meal-kit start-up?
Recommendation
Acquire, but on an earn-out tied to retention.
Decision 1 of 3
How did you frame the problem?
I framed it as a retention question, not a growth question. GreenCrate’s revenue looks strong, but 58% of customers leave within three months.


















